Suzanne explains the devices helps to solve the problem of not being able to hear while talking on the phone. While she accurately foresees only die-hard Apple fans buying such a product, the only objection she mentions is the immobility of the accessory. I see many more problems.
First off, a bull-horn device of this size and material, which requires the placement of an iphone inside the device, could never be used to increase hearing while holding the phone up to one's ear; It could only be used to increase the loudness of speaker phone conversations. Therefore, the device does not directly address the stated issue it set out to solve, according to Suzanne.
Second, the lack of features accompanying this device along with its immobility make it hugely impractical in comparison to almost every other volume enhancing accessory on the market - giving it no value to customers and no revenue for the manufacturer. The MegaPhone lacks remote volume adjustment, bass amplification, display features (such as the current time), and the ability to concurrently charge your iphone.
Third, being that this device is made out of ceramics and has a very asymmetrical (and unstable) shape, it is highly fragile. Such construction would make the device a nightmare to transport to distribution centers and stores. Any cost savings from the lack of electronic equipment - who's maturity already lowers its costs today - may be offset by high transportation costs incurred from additional reliance on packing materials to secure a heavier, more fragile product.
Overall, the cons definitely out weigh the pros of this product, making it ridiculous from a production and profitability evaluation. Was it really worth the time, effort and cost to produce this product? An even scarier question: Is the importance of practicality inflated - is its uniqueness and emphasis on design actually enough to make this a successful product?
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